TikTok Content Ideas for Business
TikTok’s short-form videos have changed how people use social media by breaking down complicated topics into shorter, easier-to-understand pieces. So, TikTok content ideas for business are the next big thing for aspiring entrepreneurs who want to find new leads and get the word out about their businesses.
Still, it takes some time and creativity to use TikTok for business purposes. One of the most important things to do is make videos that people want to watch.
This article talks about eight TikTok content ideas for TikTok business videos that are likely to increase the number of people who follow your business regularly and get more attention.
1) Product Presentations
According to Hootsuite, the most shared and watched videos on TikTok are between 7 and 15 seconds long. It may seem short compared to other product presentations, but that’s the point: to show off your products or services in as little time as possible.
Focus on the main thing your product can do for potential customers, and keep bringing that up in the video. If you can, show how it works and what it does for you. For example, if you’re putting out a photo-editing app, show what makes it special, like its main editing tools.
2) Success Stories
There are many benefits to sharing positive business stories. First, you make both first-time viewers and long-time followers feel good about you. So, the first is more likely to turn into the second.
The second step is to find out what good things your brand has done. Even if it’s not a success story about your business, a story about how your company helped another business succeed can be one of the great TikTok content ideas to start working together again.
Lastly, success stories often give the audience something to think about right away. If you can, use some numbers and give your audience a cold, ready-made conclusion.
3) Production Procedures
Customers that are interested in purchasing your product are curious about the manufacturing process, regardless of whether you create mobile apps, build power plants, or knit mittens.
TikTok business films are a fantastic tool for providing customers with a behind-the-scenes look at the production process of a product. In addition to demonstrating how highly trained specialists create particular items, proprietors of businesses should also demonstrate how they carry out their work. Your audience will care more about your brand if they feel they can connect with you on a personal level.
4) Edutainment Videos
Short TikTok videos have become a popular way for students all over the world to learn. #education is one of the most used hashtags on TikTok because of this.
With this option, business owners can make edutainment videos to promote their business that is both educational and entertaining. These video clips could be lessons on how to run a business, interviews with well-known business owners in the chosen field, or everyday tips that would help potential customers or other professionals.
Think about making a content strategy for business edutainment films to get people excited and get more TikTok users interested in your brand.
5) Quiz-Like Clips
Entrepreneurs and marketers now have other TikTok content ideas for creating relevant content for TikTok in the form of clips in the format of quizzes or videos titled “Did you know that?” Instead of simply providing material or extensive explanations, liven up your presentation by asking and answering brief business-related questions. When a viewer feels as though they are participating in an exciting TV quiz, they are more likely to investigate the company in question.
Users of TikTok may be directed to the website of your business, where they would find follow-up quizzes to complete.
6) Question-Answering Live Sessions
Live sessions are getting more and more popular on social media sites like TikTok. TikTok live sessions, which should last no more than 30 minutes, give business owners a chance to talk about how their businesses are growing, give helpful tips, and answer questions from viewers. The second method is a good way to get businesses, their brands, and TikTok users to talk to each other more.
So, think about what you want to talk about in your first TikTok live session and make a plan. Recording yourself offline can help you figure out ahead of time how long you can talk without answering questions. Even if no questions are asked, you should be ready with enough information for a 30-minute live session (or any other length you want).
7) Special Events
TikTok videos can be combined in a variety of creative TikTok content ideas with one-of-a-kind events in a variety of ways, depending on what you do. For instance, chief executive officers who are pleased with the privileges and perks afforded to their staff members can consider creating a Labor Day-themed corporate video on TikTok. They might discuss everything they do to keep their employees happy and offer tips for getting work done that are beneficial for the people doing the work.
You might also organize a live session for the company day and talk to employees, corporate clients, and business partners.
8) Voiceover Videos
Voiceover and lip-syncing videos are some of the most watched and shared types of content on TikTok, which could be used in business. If you have online fans or repeat customers in a certain area, you can add a voiceover in that language to your business footage. For business owners who want to reach people who speak different languages, this is true for all languages in question. Since TikTok videos are short, the investment isn’t too big, and those fans will enjoy it.
Since it came out in 2017, TikTok has already changed how people make and use digital videos. This is just the beginning of how it can be used in business, so its value will only grow in the future. Entrepreneurs and marketers need to use this social medium to try out new TikTok content ideas and find new customers, partners, and followers. The advice above will help them get where they want to go.