Marketing is undergoing a rapid shift to digital. Furthermore, digital marketing may soon displace most traditional forms of marketing entirely. Right! So, if you’re going to be in business for the long haul, you have to invest in your digital marketing strategy. This includes everything from your website and social media profiles to your outreach efforts and email marketing campaigns.
A solid digital marketing strategy lays the groundwork for future success—but it’s also an investment that’s hard to measure in terms of immediate return on investment (ROI). Luckily, there are three ways you can guarantee that your digital marketing strategy succeeds, and these tips can apply to businesses of any size or industry, making it well worth your time to implement them.
3 Proven Ways You Should Adopt for a Successful Digital Marketing Strategy
- i) Identify your ideal client
- ii) Optimize your social media accounts
iii ) Connect with an influencer in your niche
1. Identify your ideal client
You need to understand who your target audience is before you can create compelling content. What are their interests? What do they want? When you know your audience, you can create content that appeals to them and that they want to consume.
If you’re struggling with this step, try the following: Start by making a list of your client’s demographics: age, gender, marital status, education level, occupation, and income. Then think about what these people would like to read about on social media channels.
It may be helpful to search Facebook for pages in your industry or competitors so you can see what they’re posting about. Once you know what your target audience likes, it’s time to create engaging content.
2. Optimize your social media accounts
An excellent digital marketing strategy takes time and effort to implement, but it’s well worth it when done right. Optimizing your social media accounts is the best option if you want to get started on optimizing your strategy or need help with how to manage your online presence best. You can determine the types of media with which your potential customers will interact easily after you’ve identified who they are.
There are dozens of digital media channels: Various marketing strategies are effective for increasing conversions, generating engagement, and generating brand awareness, including email marketing, social media, chatbots, landing pages, and in-apps.
Some lead to more conversions, others generate more engagement, and some are superior to others for generating brand awareness. Regardless of what channels you choose, implementing an omnichannel approach is crucial to reaching all current customers and discovering new ones.
3. Connect with an influencer in your niche
Once you’ve satisfied the essential elements of your digital marketing strategy, you need to bring it all together and ensure it’s carried out correctly. The first step is to find an influencer in your niche that has excellent connections with other influencers.
Reach out to them and see if they can help spread the word about your business by recommending or linking to you on their social media pages or blog posts.
Second, monitor your strategy constantly by using tools like Google Analytics and Hootsuite. Third, ensure that you have clear expectations for each channel so that you can analyze the data and adjust as needed.
You’ll want to track the following:
- How many visits are coming from organic searches?
- How many visits are coming from referrals?
- What type of content is getting the most engagement?
- What keywords do visitors use when searching for your product/service?
You can then compare what you learn through analytics against what’s working on other channels.
What is a Marketing Strategy?
A marketing strategy is a plan for communicating and reaching customers through an identified set of channels. Your marketing strategy aims to accomplish your business objectives as efficiently as possible. Before you start executing your digital marketing strategy, you must establish clear goals and know who your target audience is. Doing this will help you better strategize how to market your product or service, potentially yielding positive ROI in the long run.
The types of marketing strategies are:
- Product-based marketing
- Market-based marketing
- Channel-based marketing
To succeed with these strategies, you need to research what the target audience likes and doesn’t like about your company before making any changes to your products or services so that they’re more tailored to what the customer wants.
Digital Marketing for Small Business
While your marketing strategy will have a lot of room for improvisation, it’s essential that you still work within certain limitations. For example, while you might have limited funds, it would be inadvisable to spend your entire budget on digital advertising because other aspects of your marketing strategy need just as much attention.
One must take advantage of digital marketing as a local or small business owner in order to stand out. When comparing digital marketing to more traditional marketing methods, digital marketing is less time-consuming, and the hurdles are minimized. With these top tips, you’ll be able to use the digital space to your advantage.
- Research competitors and differentiate yourself from them
- Get your website’s foundation correct
- Improve your Google My Business page and customer reviews
- Create Interesting Blog Posts
- Consider placing a Google Ads campaign for your small business
- Create Professional Visual Content
- Improve Your Local SEO Strategy
- Create an Email Marketing Plan
- Focus on a single social media channel
- Partner with Local thought leaders
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What is a Digital Marketing Campaign?
A digital marketing campaign consists of a series of activities meant to bring attention to the company or brand. A company might use these campaigns to sell products, make people aware of the product, and build awareness.
This may include advertising on social media sites like Facebook or Twitter, hosting an online video contest, posting images with captions on Instagram and Pinterest, and more. When implemented correctly, these tactics can help turn a brand into a household name across social media platforms. It gives you an insight into how the product is being used by consumers and what they think about it.
For example, a marketing team at Coca-Cola might want to know if their new Diet Coke packaging is impacting sales so they can make adjustments accordingly. As such, businesses need to be able to track their progress, so they know which parts of their strategy are working well and which ones need improvement.
Digital Marketing Campaign Examples
1. Domino’s and the embrace of new technologies
Domino’s and the embrace of new technologies And, with their use of email, social media, and website platforms, they are changing the game. For example, in 2016, they sent an email out that looked like it was from a customer’s mom. They also started having conversations on Twitter, from food orders to chicken wings. These creative efforts have helped Domino’s engage more people with its brand. According to AdWeek, this digital marketing campaign has helped them reach 23% more customers than last year.
2. Slack and the focus on solutions
Slacker is our last example and shows that the job doesn’t end when the lead is converted.
Slack is a productivity tool that’s perfect for teams of any size or shape, even those where decision-making would sound an awful lot like an oxymoron.
A product cannot guarantee a business. So if you’re in the service industry, it’s essential to understand that you’re not selling a product but rather a solution.
This is the strategy that made Slack more focused on user experience. They have a specialized team that responds to thousands of customer support tickets daily, helping their customers and getting them to do more with the technology.
Strategy Vs. Tactic
The digital marketing strategy may not be as intimidating as it sounds, but many businesses approach the process without any clear direction. For example, you may know that you want to have an online presence and maintain an active social media presence but do not know what specific tactics you need in order to accomplish those goals.
For your strategy to be successful, first, ensure that you are focusing on the right business objectives.
Digital Marketing Strategy:
It is crucial that you have at least three (or more) business objectives for your strategy. Creating short-term, mid-term, and long-term objectives for these key focus areas is also imperative. Short-term goals should be measured quarterly or yearly; mid-term should last for two years, and long-term will last five years or more. By creating these milestones, you can ensure that all team members are working towards the same goal.
Another aspect of a successful digital marketing strategy is understanding where your customers exist before investing in paid advertising channels like Facebook ads or Google Adwords campaigns.
How to Create a Digital Marketing Strategy?
The first step in creating a digital marketing strategy is determining your target audience. Research who the people are that you are trying to reach and find out their pain points. Then, choose the top three or four most appropriate ways of getting them. For example, if your target audience is millennials, then Instagram, Snapchat, and YouTube may be applicable for reaching them. But, if your target audience is baby boomers, then Facebook and LinkedIn would be better choices. Next, decide how much time and money you want to invest into your strategy before deciding which platforms to use. Finally, come up with a plan for tracking ROI (return on investment).
Now that you’ve studied digital marketing and know the basics, you are able to formulate a digital marketing strategy for your business. With this quick and easy three-step process, you can start your digital marketing strategy with the confidence that it will succeed.
Start by establishing your company’s goals and objectives. Next, determine how you want your company to be perceived in relation to the target audience. Once you have these two pieces of information gathered, you are now ready to choose an effective plan of action that is right for your business. If you want some experienced hands on your side, then book a free consultation.